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Includes dermatologist-tested pH-balanced wipes, spray and wash for daily use.
May 22, 2024
By: Lianna Albrizio
Feminine hygiene brand Summer’s Eve has unveiled its latest innovation: the Ultimate Odor Protection line.
The launch of Summer’s Eve’s Ultimate Odor Protection line coincides with the brand’s Walmart Women’s Wellness Month partnership and a broader campaign to reinvent the hygiene space by destigmatizing dialogues around vaginal odor and encourage proactive self-care among women. The new products will be featured via Walmart in educational videos, sampling efforts, content creators and digital efforts. By leveraging these platforms, Summer’s Eve aims to empower women to prioritize their intimate wellness without hesitation or embarrassment.
Summer’s Eve Ultimate Odor Protection features a variety of products tailored to fit active lifestyles and different hygiene preferences. From intimate washes to cleansing cloths, each item contains formulas to maintain the natural balance of the body’s intimate area for long-lasting freshness and odor control.
Research has shown that many women feel uncomfortable discussing vaginal odor. According to the brand, in a recent survey, seven out of 10 women admitted to feeling self-conscious about their vaginal scent, yet 57% of women 25-49 revealed that they did not actively seek solutions.
“At Summer’s Eve, we believe that no woman should feel ashamed or hesitant to address her intimate hygiene concerns,” said Cassin Chaisson, VP of marketing at Summer’s Eve. “With our new Ultimate Odor Protection Line, we aim to break down barriers and encourage open dialogue about vaginal health. Every product in this line is formulated to help women proactively seek ultimate freshness with confidence.”
The dermatologist- and gynecologist-tested formulas are pH-balanced with boric acid and that are gentle on the skin and infused with refreshing scents to leave wearers clean and revitalized.
Daily Refreshing Spray – Summer’s Eve Ultimate Odor Protection Daily Refreshing Spray for women contains a patented odor reducing ingredient. This unique vaginal spray has a fresh scent, absorbs moisture and sprays on dry for a boost of freshness. Ideal for all day, on-the-go vaginal odor protection, the clinically tested, talcum-free, feminine spray reduces odor without disrupting natural pH and is gentle enough for daily use. Summer’s Eve Ultimate Odor Protection Daily Refreshing Spray has two times the moisture absorbing power for lasting freshness compared with other Summer’s Eve sprays. It is ideal for use after bathing, post-workout, or a quick refresh throughout the day.
Daily Refreshing Wash – Summer’s Eve Ultimate Odor Protection Daily Refreshing Wash is made with a patented odor-reducing ingredient. This feminine wash is formulated with boric acid complex for a pH-balanced wash to match the body’s natural chemistry. It washes away odor and discharge without irritating sensitive skin and gentle enough for daily use. Summer’s Eve Ultimate Odor Protection Daily Refreshing Wash is the ideal addition to a shower or bath routine.
Daily Refreshing Wipes – Summer’s Eve Ultimate Odor Protection Daily Refreshing Wipes for women are made with a patented odor-reducing ingredient. The individually wrapped body wipes are ideal for an advanced clean on-the-go.
Summer’s Eve’s Ultimate Odor Protection Line is available on Amazon, Walmart stores, and select retailers nationwide.
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